Pinterest is rolling out a new set of tools to help businesses keep up with the rising demand for video content.
According to Pinterest, searches for “inspirational videos” have increased 31% since last year.
The company notes that users also go to the platform looking for how-to videos, tutorials, and brand stories.
To help businesses satisfy this demand, Pinterest is introducing new video features that include:
For businesses and creators looking to capitalize on trending video searches, Pinterest highlighted what is currently rising in popularity.
Trending video searches on Pinterest currently include:
The updates are available for business accounts in all English-speaking countries, and will eventually roll out to creators worldwide.
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