Pinterest announces it will soon implement a mandatory code of conduct, called the Creator Code, aimed at maintaining a positive experience for all users.
The Creator Code contains policies everyone will have to follow when creating content for Pinterest.
Pinterest plans to enforce the acceptance of these guidelines before users can post story pins.
While Pinterest requires all users to agree to the Creator Code before publishing story pins, the guidelines are designed to encourage more positive content throughout the website.
In addition to launching the Creator Code, Pinterest is rolling out new moderation tools to help keep comment sections friendly.
Lastly, Pinterest is taking the first step toward paying content publishers with its first-ever Creator Fund.
Here’s more about each of these updates.
Before posting story pins, Pinterest will prompt users to sign a mandatory Creator Code.
Pinterest describes the Creator Code as:
“The Creator Code is a mandatory set of guidelines that lives within our product intended to educate and build community around making inclusive and compassionate content. It is intended to be proactive and empowering for Creators, rather than reactive and reprimanding.”
The Creator Code is built around five specific guidelines:
A landing page for the Creator Code, accessible at PinterestCreatorCode.com, shares more details about the specific types of content Pinterest is trying to discourage users from creating.
Examples of content that goes against the Pinterest Creator Code include:
Much of this content is discouraged throughout Pinterest already. With the Creator Code, Pinterest is taking a more proactive approach at ensuring users keep things civil.
Pinterest is also launching measures to help maintain the same level of civility when users engage with content.
Pinterest is introducing new tools and features designed to provide a positive experience for both users and content creators, including:
Pinterest is launching a program to fund content creators from underrepresented communities.
Currently only available in the United States, the Pinterest Creator Fund provides training, creative strategy consulting, and financial support.
“We’re on a journey to build a globally inclusive platform where Pinners around the world can discover ideas that feel personalized, relevant and reflective of who they are. This is also reinforced by our commitment to ensure that 50% of the Creators we work with come from underrepresented groups.”
Source: Pinterest Newsroom