Pinterest is launching three new features for boards that allow users to make more productive use of their time on the platform.
Pinterest boards are seeing a surge in use as of late, as the company reports a 35% year-over-year increase in the number of boards created monthly.
There’s a particular increase in new board creations in the following categories:
The above categories have also seen surges in searches and saved pins. Additionally, Pinterest highlights huge growth in the numbers of boards created for these products:
Given the rise in new board creations, and the categories they’re being created for, Pinterest is releasing new features designed around helping users get more out of their boards.
Pinterest is upgrading boards with the following new features:
Here’s more about each of the features launched by Pinterest this week.
Within the saved pins screen there’s a new section where users can add private notes to themselves. This makes it easier to for them to revisit the pin and remember why they saved it in the first place.
This could prove to be useful on occasions where people save product pins to buy as gifts, but later can’t recall who each gift is for. Of course, that’s not information the user would want to post publicly, so a private note would be a great solution.
That’s just the first the first idea that came to mind since we’re in the gift-giving season. Certainly users will find other uses for notes-to-self once the feature is out for a while.
Pinterest is making boards easier to navigate with a new toolbar at the top of the screen showing all actions that can be taken on a board.
The toolbar gives users quick access to actions such as:
Pinterest is testing a feature that allows users to mark top pins as a favorite by tapping a star icon on the pins in their board. Then users can quickly find them again by sorting boards by favorite pins.
Pinterest says active boards contain an average of more than 150 pins. Given the size of Pinterest boards these days it sounds like this feature is long overdue.
Pinterest offers more data on each of the emerging trends touched on at the beginning of this article.
Source: Pinterest Newsroom