Pinterest Adds One-Click Shopping With “Buyable Pins”
July 21, 2021
Have you ever tried to click on a Pinterest pin in hopes of making a direct purchase? Or, on the flipside are you an e-commerce company who has hoped and dreamed of selling your goods via Pinterest?
Now you can soon do just that. Pinterest will announce today during a press conference “Buyable Pins”, where users can purchase items directly on Pinterest. The official blog stated:
“In just a few weeks, Pinners in the U.S. will be able to buy their favorite Pinterest finds, right from the app.”
For consumers, this is great news because your likelihood of a dead-end link will reduce. And, for e-commerce websites, this is another potential revenue stream to capitalize upon.
Buyable Pins, supports Pinterest’s existing Rich Pins, a functionality that allows websites to include a URL and product details for Pinterest’s crawlers to read. There are six types of Rich Pins: app, movie, recipe, article, product, and place.
When an item is marked up correctly with Rich Pin data, Pinterest adds information like price to a page. Buyable Pins goes a step further, and in addition to the rich metadata, businesses can add the functionality of buying the product straight from the app. If a Pin has a blue price, it’s a signal that you can buy it straight from Pinterest. (You can also use the price filter to hone in on just the right Pin.)