Pinterest is a huge social platform with 367 million monthly active users.
Just look at its growth throughout the years.
As a marketer, this means Pinterest is a promising platform to showcase your brand.
But do you know everything there is to know about Pinterest?
Here are 25 Pinterest facts to turn your head.
Yes, you know that Pinterest is a colorful, fun social bookmarking site.
But here are facts you probably don’t know about it.
Need a little boost of inspiration for your brand?
Head over to Pinterest and browse through billions of beautiful, unique, funny, thoughtful, and motivating pins.
This is compared to 19% of men and 9% unspecified.
The unbranded searches on Pinterest are high: 97%.
This gives you a huge opportunity to put your brand’s content in front of your audience when they’re in the early stages of the buying process.
Who knows? Your brand might have the idea they’re looking for.
At the close of 2019, Pinterest overtook Snapchat as America’s third most popular social network.
It now has 88 million monthly active users, next only to Facebook and Instagram.
Of this amount, $350 million was generated in the U.S. and $50 million internationally.
It ranks #10, behind huge companies like Apple, Android, Disney, and Spotify.
Pinterest users are curious, open, and creative.
If your brand has the “IT factor” they’re looking for, you have a huge chance of converting them.
If you know your audience and what they love, you can easily push them down the buyer journey with your Pinterest content.
There are now over 247 billion monthly active users on Pinterest from outside the U.S.
What’s more, Pinterest expects its international base to further outpace its U.S. base in the future.
You already know how popular video is in marketing.
It’s not less so on Pinterest, where video views grow steadily year by year.
This gives users even more ways to interact with video content on the platform.
Life moments include:
Pins featuring life moments have a 22% higher sales lift.
That adds up to 2 billion searches a month!
Yes, women dominate the world of Pinterest.
But that doesn’t mean men aren’t active on the platform.
In fact, U.S. dads are more active on Pinterest than any other Pinner.
They search 62% more than the average user!
You know what that means.
If your site isn’t optimized for mobile yet, it’s about time to do it.
For comparison, it’s only 14% on Facebook.
Your audience won’t appreciate blurry or truncated pins.
To avoid this, use high-quality vertical images for your boards.
The 2:3 aspect ratio is best. For example, 1000 x 1500 pixels.
Users watch promotional videos with a storyline 32% longer than videos without one.
Don’t worry. Your story doesn’t have to be long and complex.
Adding a little human factor will go a long way to ramp up engagement.
Also, video assets work better than photos stitched together to make a video.
Your pin’s description field is a goldmine of information for your audience.
Use it wisely and don’t be too subtle.
Your audience clicks on your link because they’re interested in your pin.
This means if your landing page is too different from your pin, they’ll likely feel frustrated and leave.
In fact, consistent pins and landing pages have a 13% higher conversion rate.
This sounds surprising, as we’re told to hold of pricing details until buyers are engaged with our product.
However, mentioning your price in the pin description leads to 28% more sales.
Pinners want to see your product in action.
So, grab a model and show them loving what you sell.
Use powerful call-to-action words like “discover” and “learn” to spark up subscriptions.
In fact, 56 million Pinners engage with content featuring outdoor bars, Indian living rooms, outdoor fountains, and more.
Pinners don’t only use the platform to find gift-wrapping ideas.
They’re on the platform for serious, life-changing decisions too.
You can be bold on Pinterest.
It’s all about knowing what your audience is searching for and putting it in front of them.
Use stunning photos, tell stories with video, craft powerful CTAs.
Because there’s a ton of users on Pinterest, you’ll see your conversions soar.
All screenshots taken by author, May 2020